Here is a video of Run DMC promoting literacy on an episode of Reading Rainbow, back in the 1980s. I’m posting it here because, as a matter of literacy policy, we need to remind policymakers that reading is a very fresh way to learn.
Reading Rainbow was a great show. The host, Levar Burton, also served as executive producer of the series, which ran for an amazing 21 seasons and won a boatload of Emmys and a Peabody Award. Burton was—and still is—a great literacy champion. He may have introduced more kids to books than anyone alive today. I learned recently that he’s just finishing up work on a new multimedia/tablet version of the show.